Unit Economics  -  the  profitability  of  a  single  unit  of output, often
focused on the variable costs of production.  This textbook definition
evokes  memories  of economics 101 courses,  endless case studies
demonstrating  step cost  functions and economies of  scale.  To us,
Unit Economics is  more  than  an  economics  concept  or  business
name: it defines who we are.  

Let's  start  with  profitability.   We  formed  Unit  Economics  with  the
conviction that better ideas make our clients more profitable.   In  the
long-run,  we   believe   share   prices   are   driven   by   the   future
profitability  of  the underlying businesses.  While most of Wall Street
focuses   solely  on  predicting  top-line  growth,   we  think  the  best
insights into future  earnings  are  gleaned from detailed modeling of
fixed    and   variable   costs:   the   Unit    Economics    of   the   firm.
Understanding  the  cost structure, input cost  inflation/deflation  and
their leads and  lags,  incremental margins, and capacity utilization is
the key to assessing the future earnings of a company.

Variability  is an essential element  of Unit Economics.  We, like most
of   our  clients,   are  compensated  based  on  how  well  our  ideas
perform.   Unlike  most  independent   research  firms,  subscriptions
can be cancelled at any time  by  our clients  if they  do not feel  that
we  are  adding  value to  their investment process.    The  rewards -
and  frustrations - of  this   'eat what you kill' model  ensure  that  our
interests and  the interests of our clients are aligned.

Independent  research  for   institutional  investors,  especially  when
targeted  toward  hedge  funds, is  a  competitive  business.  Take  a
look  at  our coverage, products, and sample  reports.  We think you
will  agree  Unit   Economics  is  an  exceptional  firm - one  that   can
become an indispensable part of your equity research process.