Unit   Economics - the profitability of  a single unit  of output, often  focused  on  the variable
costs of production. This textbook definition   evokes  memories  of  economics 101 courses,
endless case studies demonstrating step cost functions and economies of scale. To us, Unit
Economics is more than an economics concept or business name: it defines who we are.  

Let's start with profitability.  We formed Unit Economics with  the conviction that better  ideas
make  our clients  more  profitable.  In  the long-run, we believe  share  prices are  driven by
the   future  profitability  of  the underlying  businesses.  While  most  of  Wall Street focuses
solely on  predicting  top-line  growth,   we  think  the  best insights into future  earnings  are
gleaned  from detailed modeling of fixed  and variable costs: the Unit Economics of  the firm.
Understanding  the  cost structure, input cost   inflation/deflation  and  their  leads and  lags,
incremental margins, and capacity utilization is the key to assessing the future earnings of a
company.

Variability  is  an  essential  element  of Unit Economics.  We, like  most  of  our  clients,   are
compensated  based on how  well  our  ideas perform.  Unlike  most  independent   research
firms, subscriptions can be cancelled at any time by our clients if they do not feel that we are
adding value to  their investment process.  The rewards -
and  frustrations - of  this 'eat what
you kill' model ensure that our interests and the interests of our clients are aligned.

Independent  research  for   institutional  investors, especially when targeted  toward  hedge
funds, is a competitive business. Take a look at our coverage, products,and sample reports.
We  think  you  will  agree  Unit  Economics  is  an  exceptional  firm - one  that  can  become
an indispensable part of your equity research process.
Unit Economics
11 Beacon St. Suite 1400b
Boston, MA 02108
Phone: (617) 227-5872
Fax: (617) 227-5870