Methodology

At  Unit  Economics,  we  bring  a  unique proposition to independent
research.  We combine  a  fundamentally-oriented  'Unit  Economics'
approach  to  modeling  and  forecasting  company  financials  with a
‘pay  for  performance’  business  model.  The  result  adds weight to
share prices and investor sentiment in our decision-making process.

Identifying  macro  and  thematic  trends  is crucial to formulating our
investment ideas.  We publish research reports on our major themes
and trends and  then  we set out to  find stock ideas,  both  long and
short, that bring alpha to our thesis.

We   generate  our  stock  ideas  from   stock  screens,  industry and
corporate  contacts  and  through  our  macro/thematic  news.  Once
we  identify  potential  investment  opportunities,  we  pore over prior
conference calls,  SEC filings and past earnings  releases to form an
understanding  of the  business  history  and  'Unit Economics' of the
company.  We typically contact company management for CFO-level
discussions   of  cost   functions,  capacity   utilization  and  business
outlook,  further  refining  our  thesis.  Only at this point do we talk to
contacts on  the  street  and  look  for  oversights  and  hole s in  our
thesis.  This diligence and deliberation - resisting the impulse to turn
too    hastily   to    street   analysts   -   produces   fresh   investment
conclusions   untainted   by   conformity.   Finally,   we   develop   an
earnings  model and test its ability to predict past earnings releases,
before looking forward  to predict future earnings.  Unlike most firms,
we  publish  the  accuracy of  the  earnings  model in every research
report for each company that we follow.

Most research  firms stop here.  But we understand that successfully
predicting  the  earnings  of  a  company does not always make for a
successful   investment.   We   take   things   one  step  further.   We
incorporate   street  expectations  and  investor  sentiment,   gauged
through  short  interest,  technical  analysis,  fund manager surveys,
options   activity   and   open  interest  in  sector  funds  or  ETFs  to
determine the suitability of the stock as an investment.

We  then   examine  the  risk/reward  of  our  investment  thesis  and
determine   what  other  variables  may  drive  the  shares,  such  as
consumer  sentiment,  GDP or energy prices.   Lastly, we look at the
overall portfolio effect of adding the security to one of our portfolios.

Having   passed   all  of  these hurdles,  the thesis  is  monitored  
and refined  as  new  information  becomes  available  and the size
of the position   is   scaled   to   reflect   increasing/decreasing  
confidence, risk/reward  and  'arbitrage' between our view and what
we believe is priced into the stock.